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About Us

Our Story

SimplyProtein™ is a female founded brand that was started in 2002 by Cathy Richards. Diagnosed with Crohn’s disease since she was twelve, Cathy struggled to find a snack that didn’t upset her stomach. She wanted a simple, delicious and nutritious snack with satisfying protein and clean ingredients. One that would taste great without artificial sweeteners, unnecessary calories or sugar.

When she couldn’t find one, she made her own.

Now they’re here for you, too. Incredibly delicious snacks with a simple promise. And a simple name. SimplyProtein.

SimplyProtein products are made with clean ingredients, 11+ grams of protein and 3 grams of sugar or less. All of our snacks are NON-GMO project verified and free from gluten, artificial flavors, preservatives or colors, making them the perfect guilt-free snack options.

SimplyProtein - Our story


Our Ingredients

Chocolate Chip Baked Bar

Ingredient Source Why used
Soluble Tapioca Fiber Plant-based fiber Primary source of fiber; Acts as a binder and retains moisture and sweetness
Almonds Tree nut / plant-based High protein ingredient; Almond flour and whole almonds, added for texture, flavor, and nutritional content
Soy Protein Isolate Soy / plant-based Main protein source
Vegetable Glycerin Vegetable glycerin Retains moisture
Oats Oats Oat flour added for texture
Coconut Oil Coconuts Improved texture and nutritional benefits
Rice Flour Rice Rice flour added for texture
Sugar Cane sugar Molasses and sugar used for flavor and sweetness
Unsweetened Chocolate Cocoa Chocolate chips; flavor
Tapioca Starch Tapioca plant / plant-based Used for texture
Natural Flavor Flavor
Salt Salt Balances flavor
Cocoa Butter Cocoa Chocolate chips; flavor
Water Filtered municipal Adds moisture
Stevia Leaf Extract Plant-based sweetener Main sweetener
Soy Lecithin Soy / plant-based Retains moisture

Peanut Butter Cookie Baked Bar

Ingredient Source Why used
Peanuts Legume / plant-based High protein ingredient; Peanut flour and peanuts, added for texture, flavor, and nutritional content
Soluble Tapioca Fiber Plant based fiber Primary source of fiber; Acts as a binder and retains moisture and sweetness
Soy Protein Isolate Soy / plant-based Main protein source
Vegetable Glycerin Vegetable glycerin Retains moisture
Oats Oats Oat flour added for texture
Peanut Oil Peanuts / Legume / plant-based Flavor
Rice Flour Rice Rice flour added for texture
Coconut Oil Coconuts Improved texture and nutritional benefits
Tapioca Starch Tapioca plant / plant-based Used for texture
Natural Flavor Flavor
Salt Salt Balances flavor
Water Filtered municipal Adds moisture
Stevia Leaf Extract Plant-based sweetener Main sweetener

Peanut Butter Chocolate Crispy Bar

Ingredient Source Why used
Soy Protein Isolate Soy / plant-based Main protein source
Soluble Tapioca Fiber Plant based fiber Primary source of fiber; Acts as a binder and retains moisture and sweetness
Peanuts Legume / plant-based High protein ingredient; Peanut flour and peanuts, added for texture, flavor, and nutritional content
Vegetable Glycerin Vegetable glycerin Retains moisture
Sugar Cane sugar Molasses and sugar used for flavor and sweetness
Unsweetened Chocolate Cocoa Chocolate chips; flavor
Tapioca Starch Tapioca plant / plant-based Used for texture
Cocoa Powder (Processed with Alkali) Cocoa Flavor and color
Cocoa Butter Cocoa Chocolate chips; flavor
Salt Salt Balances flavor
Soy Lecithin Soy / plant-based Retains moisture
Natural Flavor Flavor
Stevia Leaf Extract Plant-based sweetener Main sweetener

Lemon Crispy Bar

Ingredient Source Why used
Soy Protein Isolate Soy / plant-based Main protein source
Soluble Tapioca Fiber Plant based fiber Primary source of fiber; Acts as a binder and retains moisture and sweetness
Almonds Tree nut / plant-based High protein ingredient; Almond flour and whole almonds, added for texture, flavor, and nutritional content
Vegetable Glycerin Vegetable glycerin Retains moisture
Sugar Cane sugar Molasses and sugar used for flavor and sweetness
Tapioca Starch Tapioca plant / plant-based Used for texture
Coconut Coconut Flavor and texture
Cocoa Butter Cocoa Component of white chocolate; flavor
Milk Animal (cow) Component of white chocolate; protein contributor
Salt Salt Balances flavor
Nonfat Milk Animal (cow) Component of white chocolate
Soy Lecithin Soy / plant-based Retains moisture
Natural Flavor Flavor
Stevia Leaf Extract Plant-based sweetener Main sweetener

Barbecue Crunchy Bites

Ingredient Source Why used
Pea Protein Isolate Legume / plant-based Main protein source
Potato Flakes Potatoes Texture
Potato Starch Potatoes Texture of the chip and carrier for the seasoning ingredients
Sunflower Oil Sunflower seeds Keeps the seasoning on the chip
Brown Sugar Sugar Flavor
Salt Salt Flavor seasoning
Tomato Powder Tomato  Flavor seasoning
Spices Flavor seasoning
Calcium Carbonate Mineral Texture
Onion Powder Onion Flavor seasoning
Garlic Powder Garlic Flavor seasoning
Paprika Extract Paprika Flavor seasoning
Yeast Extract Yeast Flavor seasoning
Natural Flavor Flavor seasoning

Sea Salt & Cracked Pepper Crunch Bites

Ingredient Source Why used
Pea Protein Isolate Legume / plant-based Main protein source
Potato Flakes Potatoes Texture
Potato Starch Potatoes Texture of the chip and carrier for the seasoning ingredients
Sunflower Oil Sunflower seeds Keeps the seasoning on the chip
Salt Salt Flavor seasoning
Cane Sugar Cane Sugar Flavor 
Calcium Carbonate Mineral Texture
Spices Flavor seasoning
Garlic Powder Garlic Flavor seasoning
Onion Powder Onion Flavor seasoning
Yeast Extract Yeast Flavor seasoning


FAQs

Are your products Non-GMO?

All products are verified to be non-GMO by the independent Non-GMO Project Verified organization

Are your products Gluten Free?

All products are Gluten Free and do adhere to all FDA regulations for GF (<20 ppm). But the products are not certified GF by the Gluten-Free Certification Organization at this time.

Do your products contain artificial sweeteners?

No. Our bars are sweetened with a natural sweetener (Stevia Leaf extract) and natural flavors.

Do your products contain plant-based protein?

Yes, our primary plant-based protein sources are soy, nuts and pea protein.

Are your products dairy-free? Are they vegan?

Crunchy Bites are dairy-free/vegan. All other products either contain milk or contain trace amounts of milk due to processing on shared equipment.

Is this line organic?

The current lineup is not organic. We found that our current claims – no artificial sweeteners, flavors, colors or preservatives, Non-GMO Project Verified, gluten free and kosher – matter most to our consumers.

Are these products Kosher?

Baked Bars and Crunchy Bites are Kosher certified. Crispy Bars will be Kosher certified soon.

Where would this be found in the store?

Our products will be located in the protein/active nutrition section in most stores, but it will depend on your specific retailer.

How/ why is this different from the current Canadian products?

We adapted the top performing products from Canada by making slight changes to the formulation and benefits to align with US consumer preferences.

Why do you use soy?

Soy is a complete protein, therefore it is a high quality protein – it offers the essential amino acids for your body. We use this to deliver the best nutrition profile of the product.

We are always reviewing the scientific literature of the safety and efficacy of all the ingredients of our products. We are aware of the few studies that are negative on soy, but these studies are few in numbers and the results are inconclusive. There is an overwhelming number of studies which demonstrate the health benefits of soy as part of a nutritious diet.

Why do you use stevia?

To get the optimal taste profile for our products – we are dedicated to creating products that are lower in carbs and sugar, and stevia provides this benefit without sacrificing taste.

Stevia is a plant-derived sweetener much like sugar, that’s in a usable, commercial form.