Our Story
SimplyProtein™ is a female founded brand that was started in 2002 by Cathy Richards. Diagnosed with Crohn’s disease since she was twelve, Cathy struggled to find a snack that didn’t upset her stomach. She wanted a simple, delicious and nutritious snack with satisfying protein and clean ingredients. One that would taste great without artificial sweeteners, unnecessary calories or sugar.
When she couldn’t find one, she made her own.
Now they’re here for you, too. Incredibly delicious snacks with a simple promise. And a simple name. SimplyProtein.
SimplyProtein products are made with clean ingredients, 11+ grams of protein and 3 grams of sugar or less. All of our snacks are NON-GMO project verified and free from gluten, artificial flavors, preservatives or colors, making them the perfect guilt-free snack options.
Our Ingredients
Chocolate Chip Baked Bar
| Ingredient | Source | Why used |
|---|---|---|
| Soluble Tapioca Fiber | Plant-based fiber | Primary source of fiber; Acts as a binder and retains moisture and sweetness |
| Almonds | Tree nut / plant-based | High protein ingredient; Almond flour and whole almonds, added for texture, flavor, and nutritional content |
| Soy Protein Isolate | Soy / plant-based | Main protein source |
| Vegetable Glycerin | Vegetable glycerin | Retains moisture |
| Oats | Oats | Oat flour added for texture |
| Coconut Oil | Coconuts | Improved texture and nutritional benefits |
| Rice Flour | Rice | Rice flour added for texture |
| Sugar | Cane sugar | Molasses and sugar used for flavor and sweetness |
| Unsweetened Chocolate | Cocoa | Chocolate chips; flavor |
| Tapioca Starch | Tapioca plant / plant-based | Used for texture |
| Natural Flavor | Flavor | |
| Salt | Salt | Balances flavor |
| Cocoa Butter | Cocoa | Chocolate chips; flavor |
| Water | Filtered municipal | Adds moisture |
| Stevia Leaf Extract | Plant-based sweetener | Main sweetener |
| Soy Lecithin | Soy / plant-based | Retains moisture |
Peanut Butter Cookie Baked Bar
| Ingredient | Source | Why used |
|---|---|---|
| Peanuts | Legume / plant-based | High protein ingredient; Peanut flour and peanuts, added for texture, flavor, and nutritional content |
| Soluble Tapioca Fiber | Plant based fiber | Primary source of fiber; Acts as a binder and retains moisture and sweetness |
| Soy Protein Isolate | Soy / plant-based | Main protein source |
| Vegetable Glycerin | Vegetable glycerin | Retains moisture |
| Oats | Oats | Oat flour added for texture |
| Peanut Oil | Peanuts / Legume / plant-based | Flavor |
| Rice Flour | Rice | Rice flour added for texture |
| Coconut Oil | Coconuts | Improved texture and nutritional benefits |
| Tapioca Starch | Tapioca plant / plant-based | Used for texture |
| Natural Flavor | Flavor | |
| Salt | Salt | Balances flavor |
| Water | Filtered municipal | Adds moisture |
| Stevia Leaf Extract | Plant-based sweetener | Main sweetener |
Peanut Butter Chocolate Crispy Bar
| Ingredient | Source | Why used |
|---|---|---|
| Soy Protein Isolate | Soy / plant-based | Main protein source |
| Soluble Tapioca Fiber | Plant based fiber | Primary source of fiber; Acts as a binder and retains moisture and sweetness |
| Peanuts | Legume / plant-based | High protein ingredient; Peanut flour and peanuts, added for texture, flavor, and nutritional content |
| Vegetable Glycerin | Vegetable glycerin | Retains moisture |
| Sugar | Cane sugar | Molasses and sugar used for flavor and sweetness |
| Unsweetened Chocolate | Cocoa | Chocolate chips; flavor |
| Tapioca Starch | Tapioca plant / plant-based | Used for texture |
| Cocoa Powder (Processed with Alkali) | Cocoa | Flavor and color |
| Cocoa Butter | Cocoa | Chocolate chips; flavor |
| Salt | Salt | Balances flavor |
| Soy Lecithin | Soy / plant-based | Retains moisture |
| Natural Flavor | Flavor | |
| Stevia Leaf Extract | Plant-based sweetener | Main sweetener |
Lemon Crispy Bar
| Ingredient | Source | Why used |
|---|---|---|
| Soy Protein Isolate | Soy / plant-based | Main protein source |
| Soluble Tapioca Fiber | Plant based fiber | Primary source of fiber; Acts as a binder and retains moisture and sweetness |
| Almonds | Tree nut / plant-based | High protein ingredient; Almond flour and whole almonds, added for texture, flavor, and nutritional content |
| Vegetable Glycerin | Vegetable glycerin | Retains moisture |
| Sugar | Cane sugar | Molasses and sugar used for flavor and sweetness |
| Tapioca Starch | Tapioca plant / plant-based | Used for texture |
| Coconut | Coconut | Flavor and texture |
| Cocoa Butter | Cocoa | Component of white chocolate; flavor |
| Milk | Animal (cow) | Component of white chocolate; protein contributor |
| Salt | Salt | Balances flavor |
| Nonfat Milk | Animal (cow) | Component of white chocolate |
| Soy Lecithin | Soy / plant-based | Retains moisture |
| Natural Flavor | Flavor | |
| Stevia Leaf Extract | Plant-based sweetener | Main sweetener |
Barbecue Crunchy Bites
| Ingredient | Source | Why used |
|---|---|---|
| Pea Protein Isolate | Legume / plant-based | Main protein source |
| Potato Flakes | Potatoes | Texture |
| Potato Starch | Potatoes | Texture of the chip and carrier for the seasoning ingredients |
| Sunflower Oil | Sunflower seeds | Keeps the seasoning on the chip |
| Brown Sugar | Sugar | Flavor |
| Salt | Salt | Flavor seasoning |
| Tomato Powder | Tomato | Flavor seasoning |
| Spices | Flavor seasoning | |
| Calcium Carbonate | Mineral | Texture |
| Onion Powder | Onion | Flavor seasoning |
| Garlic Powder | Garlic | Flavor seasoning |
| Paprika Extract | Paprika | Flavor seasoning |
| Yeast Extract | Yeast | Flavor seasoning |
| Natural Flavor | Flavor seasoning |
Sea Salt & Cracked Pepper Crunch Bites
| Ingredient | Source | Why used |
|---|---|---|
| Pea Protein Isolate | Legume / plant-based | Main protein source |
| Potato Flakes | Potatoes | Texture |
| Potato Starch | Potatoes | Texture of the chip and carrier for the seasoning ingredients |
| Sunflower Oil | Sunflower seeds | Keeps the seasoning on the chip |
| Salt | Salt | Flavor seasoning |
| Cane Sugar | Cane Sugar | Flavor |
| Calcium Carbonate | Mineral | Texture |
| Spices | Flavor seasoning | |
| Garlic Powder | Garlic | Flavor seasoning |
| Onion Powder | Onion | Flavor seasoning |
| Yeast Extract | Yeast | Flavor seasoning |
FAQs
Are your products Non-GMO?
All products are verified to be non-GMO by the independent Non-GMO Project Verified organization
Are your products Gluten Free?
All products are Gluten Free and do adhere to all FDA regulations for GF (<20 ppm). But the products are not certified GF by the Gluten-Free Certification Organization at this time.
Do your products contain artificial sweeteners?
No. Our bars are sweetened with a natural sweetener (Stevia Leaf extract) and natural flavors.
Do your products contain plant-based protein?
Yes, our primary plant-based protein sources are soy, nuts and pea protein.
Are your products dairy-free? Are they vegan?
Crunchy Bites are dairy-free/vegan. All other products either contain milk or contain trace amounts of milk due to processing on shared equipment.
Is this line organic?
The current lineup is not organic. We found that our current claims – no artificial sweeteners, flavors, colors or preservatives, Non-GMO Project Verified, gluten free and kosher – matter most to our consumers.
Are these products Kosher?
Baked Bars and Crunchy Bites are Kosher certified. Crispy Bars will be Kosher certified soon.
Where would this be found in the store?
Our products will be located in the protein/active nutrition section in most stores, but it will depend on your specific retailer.
How/ why is this different from the current Canadian products?
We adapted the top performing products from Canada by making slight changes to the formulation and benefits to align with US consumer preferences.
Why do you use soy?
Soy is a complete protein, therefore it is a high quality protein – it offers the essential amino acids for your body. We use this to deliver the best nutrition profile of the product.
We are always reviewing the scientific literature of the safety and efficacy of all the ingredients of our products. We are aware of the few studies that are negative on soy, but these studies are few in numbers and the results are inconclusive. There is an overwhelming number of studies which demonstrate the health benefits of soy as part of a nutritious diet.
Why do you use stevia?
To get the optimal taste profile for our products – we are dedicated to creating products that are lower in carbs and sugar, and stevia provides this benefit without sacrificing taste.
Stevia is a plant-derived sweetener much like sugar, that’s in a usable, commercial form.
